Polaroid's latest camera now lets you be even more creative

Polaroid is clearly keen on making its instant camera experience even more appealing.

The Polaroid Now+ has an updated feature set including autofocus, aperture priority, long exposure and depth of field options. More interestingly though, is the updated app which allows users to be more creative. 

The freshly updated Polaroid app (available for both Android and iPhone) lets Polaroid photographers dabble with things like light painting and double exposure imagery but still with that classic instant photo vibe. 

Ignacio Germade, Polaroid's Chief Design Officer has also said that the company has made some other improvements to the camera too:

"We’ve integrated the camera's light sensor into the lens stage to enhance the performance of the different filters included with the camera and updated the design language to the one introduced on the Now and the Go."

That's because the Polaroid Now+ comes with a set of screw-on filters you can attach to the lens. These include red vignette, starburst, orange, blue and yellow filters. So there's plenty of interesting fun you can have with the camera now and it's clear Polaroid is keen on keeping things fun and fresh. 

The Polaroid Now+ camera is available to buy direct from Polaroid for £139.99/$139.99.



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