Amazon UK Prime Day 2021: Here's where you'll find all the key Prime Day deals
Amazon Prime Day 2020 has been and gone and now we wait for Black Friday and next year's Amazon Prime Day 2021! This is our UK specific page - check out our Amazon US Prime Day deals if you're in the States.
When is Amazon Prime Day 2021?
Amazon Prime Day 2020 took place on 13-14 October in both the US and UK - delayed because of this year's global situation. More usually Prime Day takes place in July and we hope for a return to that for Prime Day 2021.
In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about the right duration; Amazon was able to sustain a good number of deals for the two days.
Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. In 2018 Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.
The first 24 hours of Prime Day 2019 was the biggest day of the year for Amazon UK - the retailer said the most shopped for categories included wine and spirits, video game consoles and headphones while the top-sellers were the Fire TV Stick 4K, Sony PlayStation Classic Console and Oral B Smart Series Electric Toothbrush. What's more, 15 July 2019 was the biggest day ever for Amazon Prime sign-ups.
Quick links
Below are quick links straight to the Prime Day pages plus other links to top retailers, just in case you're looking for something that we haven't covered.
- Amazon UK Prime Day deals
- Amazon US Prime Day deals
- Currys PC World deals
- AO.com deals
- Argos tech deals
- John Lewis Clearance deals
At any time you can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", and you'll get a heads up on many Amazon deals.
The Echo deals we saw on Prime Day 2020 in the UK
|
Device |
Price before |
Price now |
Saving |
|
Echo Dot (3rd Gen) |
£49.99 |
£18.99 |
£31 |
|
£79.99 |
£39.99 |
£40 |
|
|
£119.99 |
£59.99 |
£60 |
|
|
£49.99 |
£29.99 |
£20 |
|
|
£189.99 |
£139.99 |
£50 |
|
|
£24.99 |
£13.99 |
£11 |
|
|
£119.99 |
£79.99 |
£40 |
|
|
£74.98 |
£28.99 |
£45.99 |
|
|
£64.98 |
£23.99 |
£40.99 |
|
|
£99.98 |
£38.99 |
£60.99 |
The Fire TV deals we saw on Prime Day 2020 in the UK
|
Device |
Price before |
Price now |
Saving |
|
£109.99 |
£69.99 |
£40 |
|
|
£49.99 |
£29.99 |
£20 |
The Fire tablet deals we saw on Prime Day 2020 in the UK
|
Device |
Price before |
Price now |
Saving |
|
£149.99 |
£89.99 |
£60 |
|
|
£89.99 |
£44.99 |
£45 |
|
|
£49.99 |
£29.99 |
£20 |
|
|
£199.99 |
£134.99 |
£65 |
|
|
£139.99 |
£84.99 |
£55 |
The Kindle deals we saw on Prime Day 2020 in the UK
|
Device |
Price before |
Price now |
Saving |
|
£229.99 |
£159.99 |
£70 |
|
|
£69.99 |
£44.99 |
£25 |
|
|
£119.99 |
£79.99 |
£40 |
|
|
£99.99 |
£54.99 |
£45 |
Example smart home deals
|
Device |
Price before |
Price now |
Saving |
|
£99.00 |
£59.40 |
£39.60 |
|
|
£298.00 |
£169.00 |
£129.00 |
|
|
£199.00 |
£129.00 |
£70.00 |
|
|
£168.99 |
£74.00 |
£94.99 |
|
|
£168.99 |
£69.99 |
£99.00 |
|
|
£114.98 |
£49.99 |
£64.99 |
|
|
£229.00 |
£149.00 |
£80.00 |
|
|
£49.00 |
£35.00 |
£14.00 |
|
|
£99.98 |
£38.99 |
£60.99 |
Examples of other Prime Day deals
|
|
PREVIOUS AMAZON.CO.UK PRICE |
PRIME DAY SALE PRICE |
£ SAVING |
|
£50.00 |
£34.99 |
£15.01 |
|
|
Philips Series 9000 Wet and Dry Men's Electric Shaver with SmartClean |
£249.00 |
£155.00 |
£94.00 |
|
Aussie Blonde Hydration Purple Shampoo, Conditioner and Mask Set |
£18.92 |
£10.00 |
£8.92 |
|
£28.00 |
£23.50 |
£4.50 |
|
|
£154.99 |
£94.99 |
£60.00 |
|
|
£69.83 |
£49.99 |
£19.84 |
|
|
£879.00 |
£786.50 |
£92.50 |
|
|
L.O.L. Surprise! Bigger Surprise Winter Disco with Exclusive O.M.G. Doll (Amazon Exclusive) |
£89.99 |
£59.99 |
£30.00 |
|
£16.02 |
£10.99 |
£5.03 |
|
|
G XBOOM GO PL5 Bluetooth Speaker with Meridian Technology, Dual Action Bass, Dark Grey |
£129.00 |
£89.99 |
£39.01 |
|
£27.99 |
£18.99 |
£9.00 |
|
|
Carissima Gold Women's 9 ct Yellow Gold Round Cubic Zirconia Stud Earrings |
£42.00 |
£29.40 |
£12.60 |
|
£89.00 |
£55.00 |
£34.00 |
|
|
£249.00 |
£169.00 |
£80.00 |
|
|
£119.00 |
£59.00 |
£60.00 |
Do I need a Prime account to take part in Amazon Prime Day?
If you want to get in on the action, you need to sign-up for Amazon Prime. Amazon Prime is effectively Amazon's membership service. It gets you a whole range of benefits from early access to deals, Prime Video, free delivery and a whole lot more.
There's a 30-day free trial, so it's well worth getting yourself ready for the Prime Day shopping deals:
These are just the start of Amazon Prime Day's offerings. We'll be keeping track of all the great deals as they happen - so keep an eye on our best Prime Day deals for the UK, if you're in the US, then we have a US Prime Day deals page, too.
Do I need to be a Prime member to get Amazon Prime Day deals?
Yes - to get Amazon Prime deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership.
Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.
Can you get Amazon Prime Now on Amazon Prime Day?
Yes you can on selected items. Prime Now is Amazon's free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.
Previous Amazon Prime Now deals in the past have included:
- 30 per cent off select Walkers crisps
- 40 per cent off select Nescafe coffee
- 30 per cent off select Coca-Cola bottles and cans
- 25 per cent off select wine when you buy 6 bottles
- 20 per cent off select items from Dettol, Vanish and Finish
Amazon Prime Day 2021 tips and tricks
Don't miss an Amazon Prime Day deal
Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.
Save even more money on your Amazon Prime Day deal
Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.
Make a list to get the best deals
Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.
It's a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day's official announcement, searches unsurprisingly increased 162%
Amazon's own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale.
Tips from Uswitch.com's tech and deals expert Catherine Hiley
1. Plan ahead
Amazon Prime Day is an excellent opportunity to take advantage of big discounts to Amazon’s flagship technology, including its streaming sticks, Echo and Kindle devices. If you’ve been looking to get your hands on this tech, now could be your chance.
2. Know your budget
Set yourself a spending limit. Impulse-buying without strict spending rules will likely result in purchasing items you don’t need, ending up with a pile of items you don’t want.
3. Time to subscribe to Amazon Prime
In the run-up to Amazon Prime Day, be on the lookout for discounts to Amazon Prime memberships. Deals are often launched in the run-up to get people subscribed before the event starts.
4. Know your rights
The Consumer Rights Act says goods should be of satisfactory quality, fit to do the job intended, and last a reasonable length of time. This right is limited to 30 days from the date you buy your product. If you’re unhappy with the item, it’s worth knowing what the return policy is in advance.
5. Do your research
The bottom line is to always check the reviews, as it’s easy to be swayed by clever advertising. If you’re planning to purchase more expensive items, such as smartphones or laptops, look for deals on comparison sites.
Check out more great Amazon Prime Day tips
Amazon Alexa
If you ask an Alexa-enabled device, such as an Echo or Echo Dot, "Alexa, what are your deals?", you get access to Prime Day deals hours earlier as well as access to exclusive bargains.
To order something, say, "Alexa, what are your deals" followed by "Alexa, add [the item] to my cart. " Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.
Watch out for Lightning deals
Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon's app, where you can view many deals 24 hours in advance and sign up for alerts.
Try Amazon Assistant
Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It's free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you're watching go live with notifications. It also lets you get information about orders and deliveries. Get Amazon Assistant for your browser
Try CamelCamelCamel
If you want to check a deal's price against what Amazon has charged in the past, try CamelCamelCamel. It's a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.
Our curated deals pages
Console deals
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Gaming headset deals
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Headphone deals
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iPad deals
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Laptop deals
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Monitor deals
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Robot vacuums
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