Samsung 'Life Unstoppable' event: How to watch and what to expect
Samsung is holding a virtual event to replace the event it normally holds at the huge IFA tech show in Berlin. It's being held in addition to Samsung Unpacked Part 2 for the Galaxy Z Fold 2.
IFA is Europe's biggest tech show and is still taking place this week, albeit with a hugely reduced capacity and no public access.
This launch won't focus on mobile devices, instead looking at Samsung's TV and AV products as well as home appliances.
When is the Samsung 'Life Unstoppable' event?
The Samsung press conference kicks off at 9am BST and 10am CST on 2 September 2020.
We're expecting the event to be streamed live on YouTube, but you also should be able to head over to the Samsung Newsroom to catch the action.
What to expect from the event
Samsung says that Life Unstoppable is a 45-minute "virtual and dynamic journey of Samsung’s newest pioneering technology". Samsung says the event will cover new launches in mobile, TV and home appliances.
Last year, Samsung used the equivalent event to announce that HDR10+ would be compatible with 8K, unveiled the Powerstick Jet vacuum and crazy AirDresser. It also trailed the Euro launch of the Galaxy Fold and announced a new Exynos smartphone platform with integrated 5G.
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