Amazon UK Prime Day 2020: Here's where we'll bring you all of the best Amazon Prime Day deals
Amazon Prime Day is on the way but will take place later than planned. We believe it will be in mid October - read on for the reasons why we think that'll be the case.
Amazon UK says a record number of shoppers made the first 24 hours of Prime Day 2019 the biggest day of the year for Amazon UK - the retailer said the most shopped for categories included wine and spirits, video game consoles and headphones while the top-sellers were the Fire TV Stick 4K, Sony PlayStation Classic Console and Oral B Smart Series Electric Toothbrush.
What's more, 15 July 2019 was the biggest day ever for Amazon Prime sign-ups. The fastest Amazon Prime Now deliveries included a Fire TV Stick delivered to a Prime member in Newcastle in 12 minutes and 6 seconds and a grocery shop including Morrison’s pork and apple sausages and Haribo sweets to a Prime member in Surrey in 13 minutes and 43 seconds.
Amazon always has deals on, so check out the links immediately below to see what's available now.
Browse Amazon deals by category
Check out these popular deal pages on Amazon UK to see if there's a deal for you:
- Best Computer and Accessories deals
- Best DVD & Blu-ray deals
- Best Electronics deals
- Best Kindle and Fire deals
- Best PC & Video game deals
- Best Software deals
- Best Sports Technology deals
- Best Toys and Games deals
- Best Watch deals
You can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", and you'll get a heads up on many Amazon deals; she's always got deals on the go.
When is Amazon Prime Day 2020?
We don't know any official dates from Amazon yet. We previously predicted that Amazon Prime Day would take place on 13-14 July 2020 but this was delayed due to the global situation.
We now believe it will take place in October, largely because the July 2020 Amazon earnings call revealed Prime Day would be in the fourth quarter of the financial year, Q4. That would put it in early October at the earliest.
The actual quote during the call was: "we plan to host Prime Day in Q4 this year rather than Q3, as it has been in prior years. The one exception is Amazon India, which will host Prime Day on August 6 and August 7."
The Wall Street Journal reports the move is because of distancing measures in warehouses and also to de-prioritise non-essential goods.
In an official press statement Amazon said that: "Over the last five years, Prime Day has become a special celebration and time for Prime members to shop incredible deals for themselves and for friends and family – and it’s something we look forward to every year.
"This year we’ll be holding Prime Day later than usual... members all around the world will experience Prime Day later this year. We look forward to sharing more details soon."
In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about right; Amazon was able to sustain a good number of deals for the two days and it was successful from Amazon UK's point of view. So we're expecting the same duration again.
Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. In 2018 Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.
Do I need to be a Prime member to get Amazon Prime Day deals?
Yes - to get Amazon Prime deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership.It usually costs £79 a year but it is currently £20 off - so £59.99.
Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.
Can you get Amazon Prime Now on Amazon Prime Day?
Yes you can on selected items. Prime Now is Amazon's free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.
Previous Amazon Prime Now deals in the past have included:
- 30 per cent off select Walkers crisps
- 40 per cent off select Nescafe coffee
- 30 per cent off select Coca-Cola bottles and cans
- 25 per cent off select wine when you buy 6 bottles
- 20 per cent off select items from Dettol, Vanish and Finish
Amazon Prime Day 2020 tips and tricks
Don't miss an Amazon Prime Day deal
Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.
Save even more money on your Amazon Prime Day deal
Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.
Make a list to get the best deals
Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.
It's a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day's official announcement, searches unsurprisingly increased 162%
Amazon's own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale.
Check out more great Amazon Prime Day tips
Amazon Alexa
If you ask an Alexa-enabled device, such as an Echo or Echo Dot, "Alexa, what are your deals?", you get access to Prime Day deals hours earlier as well as access to exclusive bargains.
To order something, say, "Alexa, what are your deals" followed by "Alexa, add [the item] to my cart. " Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.
Watch out for Lightning deals
Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon's app, where you can view many deals 24 hours in advance and sign up for alerts.
Check out the links below for Lightning deals in key areas on Amazon.co.uk:
- Best Computer and Accessories lightning deals
- Best DVD & Blu-ray lightning deals
- Best Electronics lightning deals
- Best Kindle and Fire lightning deals
- Best PC & Video game lightning deals
- Best Software lightning deals
- Best Sport Technology lightning deals
- Best Toys and Games lightning deals
- Best Watch lightning deals
- Try Amazon Assistant
Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It's free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you're watching go live with notifications. It also lets you get information about orders and deliveries.
Try CamelCamelCamel
If you want to check a deal's price against what Amazon has charged in the past, try CamelCamelCamel. It's a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.
Quick links
Below are quick links straight to deals pages for the top retailers, just in case you're looking for something that we haven't covered.
- Best Amazon UK deals
- Best Amazon US deals
- Currys PC World deals
- AO.com deals
- Argos tech deals
- John Lewis Clearance deals
Amazon Echo and Fire TV
No more deals, sorry
Laptops and Chromebooks
No more deals, sorry
Smart home
No more deals, sorry
Speakers
No more deals, sorry
Headphones and earbuds
No more deals, sorry
Robot vacuum cleaners
No more deals, sorry
Smartphones and tablets
No more deals, sorry
Smartwatches and fitness trackers
No more deals, sorry
TVs, streaming and soundbars
No more deals, sorry
Lego deals
No more deals, sorry
Gaming gear
No more deals, sorry
SD card deals
No more deals, sorry
Electric toothbrushes
No more deals, sorry
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